BACKGROUND

Associa is a leading HOA Community Management company that has been serving communities since 1979. With a strong entrepreneurial spirit and over 42 years of experience, Associa has become the world's leading community management service company. They provide comprehensive solutions to thousands of communities, striving to lead the industry through innovation and service excellence.

THE CHALLENGE

When Associa's Learning & Development Team approached STRM Marketing, they needed assistance with interactive design to enhance their training materials and programs. The objective was to create engaging and effective training resources that align with Associa's brand identity and values. Additionally, STRM Marketing was tasked with assisting the HR team in designing and distributing print and digital materials, such as wellness guides, onboarding resources, and social media assets, to strengthen Associa's overall brand presence.

OUR APPROACH

At STRM, we understand the importance of aligning design elements with a company's vision and values. Our approach involved in-depth consultations with Associa's teams to gain a comprehensive understanding of their goals, audience, and brand identity. By diving deep into Associa's "why," we were able to craft design solutions that seamlessly integrated with their overall brand strategy.

THE SOLUTION

For the Learning & Development Team, we focused on creating interactive and visually appealing training materials. We designed engaging content that captured participants' attention and improved the learning experience, ensuring that the materials reflected Associa's brand values and messaging.

To further enhance their training initiatives, we directed and designed training videos that combined valuable content with captivating visuals. These videos not only improved knowledge retention but also reinforced Associa's brand identity as a forward-thinking and innovative company.

Additionally, we assisted with branding-specific development programs, ensuring consistency and cohesiveness in the messaging across all materials.

For the HR team, we collaborated on various design projects, such as:

• Wellness Guide: We crafted a visually appealing and informative wellness guide that resonated with Associa's commitment to community well-being.
• Onboarding Resources: We designed onboarding resources that made a lasting impression on new employees, emphasizing Associa's dedication to fostering a welcoming and inclusive work environment.
• Social Media Digital Assets: We created eye-catching digital assets for social media, enabling Associa to effectively connect with their online community and strengthen their brand presence.

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