BACKGROUND

Elevated Spaces is a closet renovation and organization company located in Dallas, Texas. When they approached us, they were a start-up and didn't have a clearly defined logo and branding.

THE CHALLENGE

To avoid confusion with a clothing store, their primary concern was to design a logo that incorporated closet-related elements. However, as the name of the company did not explicitly convey its business, it was imperative to establish a robust brand identity and implement effective SEO strategies to attract the appropriate clientele.

OUR APPROACH

Having a strong brand identity plays a vital role in raising awareness of your products and services through your marketing materials, effectively showcasing your brand to a wider audience. This heightened exposure, in turn, attracts more potential customers, leading to increased sales for your business. To achieve this, our design approach involves first gaining a comprehensive understanding of the company's vision and sales strategy before creating a logo. Only when we fully comprehend the company's "why" can we confidently design a logo that aligns with its brand strategy, ensuring seamless integration with individual marketing campaign efforts.

THE SOLUTION

After several discussions with Elevated Spaces, we started designing their minimalist, futuristic logo that cleverly incorporated a clothes hanger in one of the letters. To fully establish the brand, we also drafted a style guide for uniforms, business cards, and social media posts.