BACKGROUND

KIG Preservation is an upscale lawn care company based in Houston, Texas. With a commitment to excellence and a passion for transforming outdoor spaces, KIG Preservation offers top-tier lawn care services to clients seeking exceptional results.

THE CHALLENGE

When KIG Preservation approached STRM Marketing, they recognized the importance of a strong brand identity in the competitive lawn care industry. They needed a compelling logo that would represent their dedication to precision and elevate their brand image. Additionally, KIG Preservation sought brand assets for digital and print materials to enhance their marketing efforts and solidify their position as a premium lawn care provider. Furthermore, they wanted the design of their maintenance crew's uniform to reflect the company's professionalism and attention to detail.

OUR APPROACH

At STRM, we believe that a brand's visual identity is crucial in conveying its values and expertise. Our approach involved conducting in-depth consultations with KIG Preservation to understand their core values, target audience, and vision. By immersing ourselves in their "why," we aimed to create design solutions that authentically reflected their unique identity.

THE SOLUTION

Logo Design

After thorough brainstorming and exploration, we developed a logo that embodies KIG Preservation's commitment to precision and upscale lawn care. The logo features a graceful representation of a well-maintained lawn, signifying the company's dedication to excellence. The choice of refined and simplistic design adds sophistication and elegance, reinforcing their upscale image.

Brand Assets

To maintain consistency across all marketing materials, we crafted brand assets for KIG Preservation's digital and print materials. These assets, including fonts, color palettes, and graphical elements, were thoughtfully curated to resonate with the company's image and convey a sense of professionalism and reliability in every communication.

Maintenance Crew Uniforms

The design of the maintenance crew's uniform was approached with both functionality and aesthetics in mind. We created a uniform that exudes professionalism and fosters a sense of trust in clients. The uniform's design reflects the brand's visual identity and showcases KIG Preservation's attention to detail in every aspect of their service.

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