BACKGROUND

Maven House is a business incubator located in Houston, Texas. When they approached us, they were launching a new shared space and wanted fresh branding to increase community awareness.

THE CHALLENGE

The primary obstacle faced by Maven House was the fact that the building they were relocating to had previously been a shared workspace for artists. To attract the appropriate clientele, it was crucial for their branding to communicate that their business was geared towards entrepreneurs rather than artists. Ensuring this clear distinction was vital to overcoming their biggest challenge.

OUR APPROACH

Having a strong brand identity plays a vital role in raising awareness of your products and services through your marketing materials, effectively showcasing your brand to a wider audience. This heightened exposure, in turn, attracts more potential customers, leading to increased sales for your business. To achieve this, our design approach involves first gaining a comprehensive understanding of the company's vision and sales strategy before creating a logo. Only when we fully comprehend the company's "why" can we confidently design a logo that aligns with its brand strategy, ensuring seamless integration with individual marketing campaign efforts.

THE SOLUTION

Following extensive consultations with Maven House, our initial focus was on creating a slogan that would succinctly capture the essence of their shared workspace mission. After several iterations, we arrived at the following slogan: "Join Maven House and make your mark on the marketplace," which subtly alluded to the entrepreneurial spirit they sought to foster. To complement this slogan, we designed a logo featuring a house overlaid with a fingerprint, emphasizing the unique identity that Maven House offers to its clients.